Unrivalled
innovation

Innovation is at the core of everything we do. We create award-winning products through constant refinement and evolution. With non-stop testing and new products launched six times throughout the year, we ensure our offerings are always fresh, exciting and meet the tastes of consumers globally.

By partnering with us, you can stay ahead of emerging food trends, providing your customers with the latest and tastiest offerings.

Unrivalled
innovation

Our Awards

OUR KITCHEN

A recipe for excellence

The Iceland Development Kitchen is our state-of-the-art facility dedicated to product development. Our chefs push the boundaries of innovation and deliver the highest quality food, collaborating directly with our partners to sample new products and enhance the flavour of our ranges.

Equipped with a full filming rig, we’re always ready to create high-quality content that showcases our ranges and provides material for your own marketing channels.

Serving up our latest innovations

We are constantly creating new products to excite you and your customers. Discover our latest innovations now.

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RECENT INNOVATIONS

Our Exclusive Brands

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Explore
our kitchen

Explore our kitchen, meet our chefs and see our food innovation in action.

Our chefs bring culinary innovation to life, meticulously crafting and refining recipes at pace to meet evolving customer tastes and market trends. They craft and refine each of Iceland’s ranges, collaborating closely with buyers and partners to bring unique, high-quality offerings to our customers. Through a blend of culinary expertise and creativity, our chefs ensure that every product meets the high standards that our customers expect.